Press kit.

A father‑daughter memoir on identity, purpose, and what actually matters.

Be Do Give Love is a father‑daughter memoir shaped by a winter funeral, a spring reboot, and a summer of road trips and reflection. Through four simple words and multi‑generational stories of loss, legacy, and laughter, Erik and Madailein Larson rediscover timeless truths and offer a framework for making an impact.

What if the answers to life’s biggest questions could be found in just four words?
BE: Who am I?
DO: What am I doing?
GIVE: What difference does it make?
LOVE: Why does it matter?

Be Do Give Love is a father‑daughter memoir born in the aftermath of a winter funeral, a spring reboot, and a summer of road trips and reflection. What began as grief, trauma, and crisis became an unexpected opportunity to work together, launch a publishing imprint, and complete the work of bringing a grandfather’s World War II memoir to a wider audience.

At the heart of their journey is a framework, not invented, but revealed through lived experience. With honesty, humor, and vulnerability, Erik Larson and Maddie Larson share stories of loss and renewal, breakdowns and breakthroughs, faith and doubt. Rediscover the simplicity of timeless truths all too easily overlooked, and use the insights and questions in this book to align your Actions with your Identity to make a positive Impact in the world.

Erik Larson is a Chief Technology Officer (CTO) and Strategic Advisor who helps turn complex ideas into scalable systems that drive measurable business value. His passion comes from a diverse background spanning education, software development, cloud architecture, and private equity tech transformation, where he has participated in hundreds of successful transactions.

Madailein (Maddie) Larson is part of the next generation of storytellers and leaders, and co‑author of Be Do Give Love. A recent University of Arkansas graduate, she is now pursuing her master’s degree. On the stage and on the page, Maddie’s voice brings vulnerability, humor, and courage to conversations about resilience, identity, and love.